Lead with the outcome
Use the name and short fields to make the app category and benefit clear quickly.
FREE ASO TOOL
App Store Keyword Tool
Write cleaner Apple App Store and Google Play metadata with live character counters, keyword cleanup, and a downloadable report. Everything runs in your browser.
Free browser tool
Write store metadata
How to use the tool
Write for discovery and conversion together
Character limits are guardrails, not the strategy. Start with the words your audience uses, make the promise specific, and then check that the title, subtitle, keywords, and screenshots tell the same story.
Keep keywords relevant
Remove repeats and avoid competitor names, unsupported claims, and terms unrelated to the product.
Match the visual story
Carry the strongest promise into the first screenshot so search intent and the product page agree.
CONTINUE THE WORKFLOW
Turn metadata into store assets
Run the ASO checklist
Review the full listing, screenshots, icon, localization, and launch plan.
Open checklist →Create screenshots
Turn a clear product promise into a polished screenshot sequence.
Create visuals →Check screenshot sizes
Validate common App Store and Google Play image dimensions locally.
Check dimensions →OFFICIAL SOURCES
Current platform limits
Limits can change. Check the official documentation before submitting a listing.
FAQ
App Store keyword questions
What is the Apple App Store keyword limit?
Apple limits the App Store keyword field to 100 characters total. Terms are separated by commas, and Apple recommends avoiding duplicate words, category names, the word app, and irrelevant or trademarked terms.
What are the Apple App Store name and subtitle limits?
Apple allows up to 30 characters for the app name and up to 30 characters for the subtitle. The tool counts characters locally as you write.
What are the Google Play metadata limits?
Google Play currently lists a 30-character app name, an 80-character short description, and a 4,000-character full description. Google Play does not use a separate keyword field.
Does this app store keyword tool upload my metadata?
No. The character counters and keyword cleanup run in your browser. Your text is not sent to WowShots by this tool.
