Clarify the promise
Define the audience and primary outcome before choosing headlines or layouts.
FREE ASO TOOL
App Store Optimization Checklist
Review your app listing from strategy to launch. Check metadata, keywords, screenshots, icons, localization, and final store readiness in one place.
How to use this ASO checklist
Make the listing clear before you make it polished
Use the checklist once before a new launch, then repeat it when your app, positioning, or target market changes. The visual work is most effective when the audience, promise, and screenshot order are already clear.
Build the story
Use each screenshot to explain one reason to keep exploring or install.
Validate the export
Check platform dimensions, readability, crops, localization, and links before submission.
FREE SUPPORTING TOOLS
Continue the launch workflow
Check screenshot sizes
Verify common App Store and Google Play screenshot canvases locally.
Open size checker →Check icon sizes
Confirm your iOS or Google Play icon canvas before exporting.
Open icon checker →Study screenshot examples
Use the free workbook to compare real store screenshot sequences.
Browse examples →OFFICIAL SOURCES
Verify platform requirements before publishing
Store rules change. Use the current official documentation for final submission checks.
FAQ
ASO checklist questions
What is an App Store Optimization checklist?
An App Store Optimization checklist is a practical review of the metadata, keywords, screenshots, icon, localization, and quality checks that help prepare an app listing for launch or an ASO update.
Does this ASO checklist work for Google Play?
Yes. The checklist covers shared app-store marketing work for Apple and Google Play. Always verify final dimensions, file rules, and policy requirements in the current platform documentation.
Do I need an account to use the checklist?
No. You can complete the checklist and download a text copy without creating an account. Progress is stored locally in your browser.
